As Next Nature explains it :
The infotizement is a new editorial typology. It's the exact opposite of the advertorial, which presents itself as editorial content but is in fact an advertisement in disguise. The infotizement presents itself as an ad and aggressively exploits the visual language of advertising – but rather than trying to sell you something, it conveys a story, message or statement.
Example:
So, Next Nature launches a call for entries and ask YOU to create infotizements.
Deadline is fixed to October 22nd.
What's in this for you ?
The best infotizements will be published in the forthcoming Next Nature book and the submitters of selected infotizements receive a free copy. Additionally, the top 3 submissions are awarded with a Next Nature goodie package, including a DVD, icon watch, and t-shirt.
More infos here.
The infotizement is a new editorial typology. It's the exact opposite of the advertorial, which presents itself as editorial content but is in fact an advertisement in disguise. The infotizement presents itself as an ad and aggressively exploits the visual language of advertising – but rather than trying to sell you something, it conveys a story, message or statement.
Example:
So, Next Nature launches a call for entries and ask YOU to create infotizements.
Deadline is fixed to October 22nd.
What's in this for you ?
The best infotizements will be published in the forthcoming Next Nature book and the submitters of selected infotizements receive a free copy. Additionally, the top 3 submissions are awarded with a Next Nature goodie package, including a DVD, icon watch, and t-shirt.
More infos here.