Crowdfunding A to Z

  • Pioneer

Whilst it might be a reality for some, crowdfunding is still a mere concept, indeed a utopia for many. However, just take a look at the projects already funded on Ulule to see a solid community and lots of motivation...that's the stuff that can move mountains.

In brief, crowdfunding consists of projects, people, social networks. Funds are collected for one purpose and one alone: to make the project come to life. They are small donations which, added together, can amount to a significant enough sum to make a project happen. Rather simple, no?

If you don't fully understand the concept of crowdfunding, you can read about the History of Crowdfunding, which will without a doubt clear things up for you.

Crowdfunding isn't just about being charitable. The donar is not only a subscriber, but a prescriber because he has the power to promote the project himself, he has influence over the notority, visibility and credibility of the project as well as the reputation of the project owner.

Given that you have begun to read this new paragraph, I consider you an informed crowdfunder. That means you are ready to mobilise your own community. The word "community" is vast and involves several circles of acquaintances...Take a look at the Three Crowdfunding Circles.

Ready for what comes next? We're offering you a little Crowdfunding alphabet book. And as the list is open, don't hesitate to add your own definitions and comments so we can edit this list as we go along.


Crowdfunding Alphabet

(Work in progress)




C for Community: the basis. A crowdfunding platform is above all a community to gather and grow. A crowdfunding campaign must address your different circles of acquaintances: the first circle (close friends, family), the second circle (friends of friends) and the third circle (people you don't know...yet). You might find it useful to read this Vox article on the 3 Crowdfunding circles

D for deadline: a project's deadline is always a topic for discussion, but let's get one thing straight: shorter is better! It's not by choosing the maximum time limit that you receive the maximum funds; it is in fact the reverse. It's much better to concentrate the promotion of your project in a short period of time, which creates urgency, instead of dragging it out over months and giving your visitors the impression that there's plenty of time. They will then tend to procrastinate, thinking they could still support you in 30, 50 or 60 days...After which time they will have forgotten!

E for energy: you need a lot of this to create a crowdfunding campaign! Between the presentation, the content to produce (i.e. Videos) and the rewards to invent, you will certainly need a few coffees...And that's just the start! After the publication of your project, you'll need to get out your address book and email, phone, discuss...Speak about and make others speak about your project!

F for friends: these are your principle supporters, ambassadors and fans. Your friends are one of the best means of promoting your project; they know you and believe in you, so make sure you ask them for a helping hand with your project!  

F for Funding: crowdfunding is of course more than just funding. Think support, membership, sharing...And decide what the euros, dollars, pounds will be used for: you'll need to specify exactly how you're going to spend the requested amount of money, down to every penny.  

F for founded by John Pratt, it was the pioneer of crowdfunding sites, with the fashion of rewards of "presents" and of the principle of all or nothing. Unfortunately it has disappeared today...(launched too early perhaps?)





K for one of the crowdfunding models which rendered the principal of goal-driven funding, notably in the US. There are plenty of great projects on Kickstarter, however it remains solely for the use of American project owners.





P for Project owner:


R for Rewards: The motor of your crowdfunding campaign. They add a fun touch to a project and remain the most efficient way of encouraging your visitors to become supporters of your project. On this subject, see: Rewards on Ulule: how to invent and create them.

S for support:


U for Ulule: You are here! Ulule is a new crowdfunding platform (launched in October 2010), whose motto "Make good things happen!" applies just as much to project ownersand their supporters, as to the team which works on the site. With an international site (in French and English, open to payments from 180 countries) and a real desire to help project owners find a flexible and reliable solution to their needs, Ulule sees its list of funded projects grow day after day. And this is just the beginning!

V for video: a presentation video about a project is one of the best ways of finding new supporters. There's no need for it to be professional, just something to bring life to your project and make it seem more real. (For example, take a look at this successful project for ideas.)

W for Web: without the web, crowdfunding wouldn't exist!


Y for Four years after the explosion of the platform of videos on Youtube, people still love to watch other people's videos and upload their own. So grab your cameras and film yourself explaining your project. It would be a shame to miss the boat!



1 reply

  • Pioneer

The A of Appbackr, the first wholesale marketplace for apps.

The B of Beneficial for society, for enterpreneur, environment, etc.

The I of Impact Investing,  is an investment strategy whereby an investor proactively seeks to place capital in businesses that can generate financial returns as well as an intentional social and/or environmental goal.



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