How to get specialized bloggers to promote your project

  • Pioneer

Behind every project, there is passion, and for every passion, there are bloggers. What you want to do is turn these bloggers into fans of your project.

Finding passionate bloggers

You don’t need to spend thousands of hours searching the web for bloggers in your niche. Google comes to the rescue with its Blog Search feature. Enter a keyword related to your project, and Google returns specific blog posts in which the keyword appears.

At the bottom of the left column, you’ll see links for Atom and RSS feeds. Click one and enter the address into your RSS feed reader. Repeat the process for as many keywords as you need. Then you can review the blog posts in your reader when it’s convenient for you. Very efficient.

Letting them know about your project

When you’re skimming through your list of blog posts in your reader, it will be clear that some of the authors are just the kind of people you want to tell about your project. Go to their blogs and actually do some reading to learn about them. Find a post or posts on which you can leave a comment that really contributes to the conversation. If it’s appropriate, provide a link to your project website. Absolutely, under no circumstances, should you just put a self-promoting link in the comment. This is bad manners, it’s spammy, and it’s more likely to alienate the blog authors than to intrigue them.

At this point, subscribe to the individual blogs on which you’ve left comments. Go back from time to time to participate in the conversation (without promoting your project in every comment). At a certain point, it should come naturally to engage the blogger in a one-on-one conversation. If the authors are truly members of your niche, you should be able to ask them for advice, or share something that might be useful or interesting to them.

The key ingredient

Sincerity is the key ingredient. Because these bloggers share your passion, it should be easy and natural for you to build real relationships with them. Once a genuine bond has been formed between you, these bloggers could very well become evangelists for your project. So hone your people skills and go make some friends.

4 replies

  • Pioneer
And if you have other ideas, go ahead !
  • Pioneer

This is a very good list of tips, it is actually what happens with most of the artists I am trying to promote on my blog. Some became good friends that I still back from projects to projects...

...but I met most of them through Twitter, it became my number one tool to find artists that really want their projects to work. If you are not present on Twitter, facebook and don't have a dedicated website it becomes difficult to pass the word or even try to convince bloggers that you are serious about your project.

Hoping that my input was helpful.


  • Serial Ululer
  • Pioneer

Yes, very helpful thanks Damien!

Please don't hesitate to share any other tips :)



  • Pioneer

It is such a great idea and other thing is to make an account on twitter and follow the great bloggers about your specific industry.


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