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Trend: Online shops increase their business by opening physical retail stores

    Los-centros-de-negocios.es


    An increasing number of webshops and brands for the first time in the marketplace.

    The global death of retail in the new century marred many streets, villages, and cities in Europe as e-commerce continues to grow and grow.

    Today's customer online 24/7 in stores that never close. In 2018 the online cross-border market in Europe represented a turnover of 95 billion euros in 2018 which corresponds to a cross-border share of total online sales in Europe of 22.8% - with 36 billion euros generated by the top 500 transnational e-commerce companies.  

    At the same time, the volume of vacant retail spaces increased in most European urban areas. But now, a new trend might turn out to help revitalize the many empty, sad shops.

    The global online consumer is more popular than online shopping and buys from companies that are also reachable and available through physical stores.

    Clicks-to-bricks

    Clicks-to-bricks  call the Americans the trend that has grown so popular in the United States that large digital brands even choose to find and move into high-profile retail spaces in the city's largest shopping malls.

    Direct-to-consumer online brands can benefit from the consumer's ability to experience their IRL, while the physical storage unit is profitable, and the other way around.




    IRL - and
    physical stores can profit from the webshop 's goldmine of valuable consumer data.


    E-commerce brands and their physical stores are of much greater importance than other.

    For example, a webshop which sells fashion clothing, furniture, lifestyle products, etc. can generate higher earnings with positive feedback.


    Expansions to come

    Today, Amazon operates more than 600 physical retailers around the world. Currently, the Berlin-based online fashion retailer Zalando operating in 17 European countries has stores in Frankfurt, Cologne, Leipzig, Hamburg, Berlin and London.

    JLL released last autumn, several major online-only retailers are expecting to expand their physical rental.




    Many major online-only retailers are expecting to expand their businesses
    within the next five years.

    "This is a very interesting time in retail real estate, especially when it comes to the types of companies filling the vacancies., Director of research, James Cook comments.

    Besides, JLL's research shows that 74% of clicks-to-bricks retailers are apparel and accessory brands, with houseware brands making up the second largest segment at 11% of the US market.


    Significant role

    Just a few years ago, global branding experts and marketers believed that online-only brands did not need a physical presence.

    But two-thirds of online shoppers still rely on a physical store and use the store before or after the transaction. The physical store Makes a significant contribution to communicating and converting the dirty - Even Though it is Fulfilled at home and  online

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